As lead scientific advisor I develop evidence-based products and strategies.
Evidence-based approach
My work is grounded in the latest findings from nutrition science, medicine, psychology, physiology and psychoneuroimmunology (PNI).
The SmartEat method
The SmartEat method is a scientifically grounded nutrition concept by Martin Rinderer that combines insights from medicine and psychology to optimise health and performance individually – through everyday, enjoyment-oriented strategies.
More about the SmartEat method
Core principles & goals
- Scientific basis. The concept unites the latest research from nutrition science, physiology and psychoneuroimmunology (PNI).
- Enjoyment factor. A central pillar: eating must bring joy – positive emotions support long-term motivation and nutrient effect.
- Everyday practicality. The method stays flexible even in stressful phases and establishes healthy habits.
Areas of application
- Elite sport. The strategies come directly from work with the Austrian national football team and Olympic champions – to maximise performance.
- Everyday performance. The knowledge is made accessible to everyday athletes, professionals and families to foster personal bests and resilience.
- Functional support. Targeted use of functional foods and supplements (e.g. adaptogens, amino acids) supports physical and mental energy.
Product development
I guide the development of products as lead scientific advisor – from the first idea to implementation. A selection of partners & projects I am able to name:
More about the products
MEOND ↗
Functional nutrition in uncompromising quality. The company is owned, among others, by David Alaba.
- Sleep Recovery Drink. Currently in exclusive use at the FIFA World Cup 2026.
- Further formulations. Evidence-based products for recovery, performance and health.
Wictory ↗
A programmatic coaching platform: Wictory connects data from 100+ wearables and sources (Garmin, Apple, Oura, WHOOP and more) into a 360° picture of training, recovery and nutrition – turning it into actionable, real-time recommendations for coaches and athletes. Its nutrition module carries my signature.